To produce graduates who have the characteristics, knowledge and skills as follows:
Possess personal, professional, and environmental ethics accepted and approved by the society.
Possess product design knowledge, technical skills, entrepreneurial and enterprising skills, and professional responsibility sufficient to assume leadership positions in the industry, society and the country.
Confident in rendering product design services achieved through design thinking, problem solving, numerical analysis, and appropriate psychomotor skills in the milieu of science and technology while adhering to preservation of arts and culture.
Possess the 21st century skills, which includes social skills, communication skills, and digital literacy skills within collaborative environments