Marketing (Major Field)

Marketing Academic Program, Assumption University It is one of the best fields of study in Thailand. in an international university environment It focuses on producing graduates who are well-versed in business, marketing, technology and innovation, as well as teaching graduates to adhere to ethical principles and be able to communicate effectively. The faculty is made up of academics and marketing professionals with a commitment to teaching and learning that focuses on creating experiences and taking into account the needs of the students as the main.

Department of Marketing
(Major Field)


“The Foundation of Business Learning”

The marketing course focuses on enhancing student knowledge. in marketing principles and theories, analysis, marketing skills, innovation and creativity in developing a comprehensive marketing plan meet the needs of consumers and organisations, and most importantly, teaching and learning in the academic field of marketing Emphasis on students to get into real practice. Create a learning experience through training. and an internship in the direct marketing industry.

Learners have the opportunity to study "Marketing Core Subjects" in a variety of subjects and can also study specific marketing subjects, such as learning consumer behavior. Competitive analysis and strategy digital marketing integrated marketing communications Strategic Marketing There are also many electives such as lifestyle marketing, contemporary marketing, issues sustainable marketing and marketing internship. In addition, the field of marketing has been updated regularly. To meet the needs of today's businesses and support the needs of the labor market.

In addition to students having academic excellence in marketing. The teaching system also focuses on learning that allows students to gain real experience in solving marketing problems. in the form of a workshop project work from real business case studies field trips and gain knowledge from speakers from leading organisations both domestically and internationally, internships, participation in marketing competitions to increase learning skills Including participation in the alumni network that is valuable and useful for future work.


1st Semester



Degree Name

Bachelor of Business Administration (B.B.A.)


Martin de Tours School of Management and Economics


Department of Marketing

Full Program

4 Years