Since 1969 - Present

Assumption University

was initially originated from Assumption Commercial College in 1969 as an autonomous higher education institution under the name of Assumption School of Business. In 1972, with the approval of the Ministry of Education, it was officially established as Assumption Business Administration College or ABAC. In May 1975, it was accredited by the Ministry of University Affairs. In 1990, it was granted new status as "Assumption University" by the Ministry of University Affairs.

The University is a non-profit institution administered by the Brothers of St. Gabriel, a worldwide Catholic religious order, founded in France in 1705 by St. Louis Marie De Montfort, devoted to education and philanthropic activities. The congregation has been operating many educational institutions in Thailand since 1901.

The University is an international community of scholars, enlivened by Christian inspiration, engaged in the pursuit of truth and knowledge, serving the human society, especially through the creative use of interdisciplinary approaches and cybertechnology.

Background of Assumption University

St.Louis Marie D' Montfort
A Pilgrim at The Tomb of St. Louis Marie De Montfort "You know that I am very indebted to this Saint and to his Treatise on True Devotion to the Blessed Virgin. Today because my pastoral visit has for the most part as its theme the sacrament of baptism, I would like to highlight the fact that, in the mind of St. Louis, the whole spiritual life flows directly from the sacrament of holy baptism as is shown by an important passage of the Act of Consecration to Jesus by the hands of Mary, written in his own precise wording".
From 2003 to 2014, the management team of the School was led by Dr. Cherdpong Sribunrueng, then Dean of the Martin de Tours School of Management and Economics. Under his administration, the School offered a wide range of undergraduate programs which includes traditional disciplines such as Marketing, Finance and Banking, Management, Accounting, Management Information Systems, Hospitality and Tourism Management, International Business Management, Industrial Management, Real Estate, Insurance, as well as emerging fields of study like Business Economics. The objective was not only to increase the alternatives for students but also to ensure that the graduates possess the necessary skills to perform successfully in the business world.

Since 2014, the management team of the School is led by Dr. Uree Cheasakul, the current Dean of the Martin de Tours School of Management and Economics. Under her leadership, the School is strengthening its education quality towards international standards, particularly pursuing the Association to Advance Collegiate Schools of Business (AACSB) accreditation.


Sedes Sapientiae : The Seat of Wisdom

It is a tradition handed down for centuries that Christians venerate the Mother of Christ as "the Seat of Wisdom". (Sedes Sapientiae)

According to Christian belief, Christ is the wisdom seated on the Throne. This implies, on the one hand, that the Mother of Christ is the Dwelling Place of the Supreme Wisdom of all science.

On the other hand, the university is the Alma Mater, or our Mother who is also the "Dwelling Place of Knowledge". In this context, "Assumption" which, besides its religious meaning in glorification of the Mother of Christ, has yet another meaning in Thai, namely" the Abode of Abiding Knowledge" Rightly, "Assumption University" is the Seat of Wisdom.

Ashoka Tree

The Assumption University has adopted the Ashoka Tree as its symbol. The Ashoka Tree has as its scientific name "Polyalthea longifolia Benth & Hook. f. var. pandurata" of a Anonanceae Family, a native plant of India and Sri Lanka.

The Rationale behind the choice of the Ashoka Tree

The reasons why the University has taken it as its symbol are the following:

The Ashoka Tree is an ever-green tree. This fact signifies freshness, coolness, and constancy, unwavering with the turning of seasons and the changes of time. Thus, it means that the University is determined to fulfill its mission, giving emphasis to academic excellence together with quality and virtues. The Ashoka Tree has a most beautiful form, majestically tall, like a stupa.

The Ashoka Tree is a tree with a beneficial name, because it derives from an Indian word "Ashok", after the name of King Ashok, the Great, the most well known king during Buddha's time, full of wisdom both in the secular and religious realms.

Lastly, it is the tree first brought from India into Thailand in 1957 by the St.Gabriel Foundation of Thailand, patrons of this university (by Bro. John Mary). This first tree was planted in the compound of St. Gabriel's College, and the Forestry Department of Thailand named it "St. Gabriel Ashoka" on 15 th December 1969. Botanic Features of the Ashoka Tree

The Ashoka Tree is an ever green tree, of narrow-top can form and majestically tall. The bark is grey; its color becomes darker near the extreme top of the trunk, covered with leaves from the bottom to the top, so thick that the trunk's characteristics can hardly be clearly visible. Its leaves are lanceolate, about 0.5-0.7 inches wide, and 4-9 inches long. The widest part of the leaf is near the base; its rim is smooth, but twisted into a tide-like form. Its flower is white greenish shade, without odor, about 1.5-1.75 inches wide. Its fruit is ellipsoid, about 0.5 inches wide and 0.75 inches long, with smooth shiny skin; its color turns yellow, red, then finally black, when it is ripe. Normally, the ripening of the fruit OCCURS between July and August every year.

Coat of Arms

The coat of arms of the Brothers of St. Gabriel, which is AU's logo, is shown and engraved on many places but the biggest and noticeable one is on the wall at a stairway in the Hall of Fame.

It depicts four signs with meaningful content: the ship in the sea symbolizing the sea of life with difficulties that we have to struggle through; the DS Cross which represents Divinity and Science; A.M. and the white lilies to remind students to love their institution as their Alma Mater (Dear Mother) and be as pure in their thoughts, words and mind as the white lilies; and the star and the boat which symbolizes spiritual hope. The four symbols are framed by a shield under which is AU's motto "LABOR OMNIA VINCIT", which means: We can overcome all difficulties through working hard.