Music Entrepreneurship

The best keys to all limitations enabling graduates towards becoming

"EFFECTIVE MUSIC ENTREPRENEURS"

In this modern age, available technological advances facilitate the creation or composition of music & songs more than in the past; besides the various convenient social platforms for publicizing or making new songs known to the public. For these reasons, new artists & singers have daily emerged.

      Many have become rapidly popular and then faded away while some have sustained; retaining current popularity and evident success. However, only musical talents or abilities are no longer adequate. the keys to sustainable musical success and popularity requires many more additional skills & expertise than before.

      Present musical artists may be able to compose or produce their own songs. But other vital skills including digital marketing, essential musical content, aggressive marketing & communication to winning more recipients or sizable fan clubs; correct understanding and efficient employment of effective social media or platforms are absolutely required.

      Smart analysis of data analytics, accuracy of digital music content and the promotion of the produced songs for the artists to reach their niche market & groups of fan clubs through a number of social media or platforms are necessary. Correct and best prediction of current market or listening behaviors, timing and strategies of commercial or advising are no less important. All these considerations concern knowledge and understanding of digital marketing.

Music Entrepreneurship

 
The Only Program Of Its Kind in the country 

Where students will be conferred with a professional degree, Bachelor of Arts Program in Music Entrepreneurship, which each of them will focus on selected aspect of  interests up to his/her future prospected music profession in the entertainment industry. All music studies and lessons will not just enrich the students’ instrumental skills accomplishment but also to boot up music business mind to the limit.  

The program is aimed to direct the students’ musical talents in supplementing with music business courses in different area of concentrations such as Music Production, Music Business Data Analytics, Songwriting, Music Performance, etc. Alternatively, they will also have a chance to choose a minor in other business oriented to sharpen their entrepreneurial potentiality such as business management, digital marketing, advertising, computer graphics or a various business languages (English, Chinese, French, or Japanese) if they are interested in.

The students in our program will get opportunities to learn with professional artists, successful entrepreneurs, and well-known music business Gurus who are specialized in the music industry both domestic and international levels.  In this way, the curriculum will equip all students with concrete knowledge and skillfulness as a player and music business entrepreneur in this multifaceted industry.   Moreover, the program will fulfill the students in the area of music marketing, artist management, legal aspects in music business related, including music technology to make sure that they will be ready to work in the world of digital music era.



1st Semester

 89,700

 


Degree Name

Bachelor of Arts (B.A.)

Faculty

Louis Nobilon School of Music

Department

Department of Music Entrepreneurship




Full Program

3 Years

600,000

 


 
 

Focusing at

ABAC School of Music

Keys to more than Tactics and skills in  Mastering Music Business and Entrepreneurship!

When Passion Becomes Profession!

In this modern age, available technological advances facilitate the creation or composition of music & songs more than in the past; besides the various convenient social platforms for publicizing or making new songs known to the public. For these reasons, new artists & singers have daily emerged.

Musicianship
Musical understanding and appreciation (Musicianship) which emphasizes all music appreciation: related music theories, histories or instrumental skills.
 
Business
Knowledge and appreciation of the Music Business Marketing: students not only best possibly master how to compose songs, other related worthwhile or noteworthy musical tactics are also capitalized: i.e. advertising methods, devising of business plans, investment funds, various budgeting expenses as well as the risk management or prevention endeavors for the overall effectiveness and cost-worthy successes.
 
Production
Music Production: disciplines covering the following related skills: songwriting, composition, wording & phrasing, song recording, mixing,  mastering, photographing or music videoing as well as the accompanying images for music presentation, marketing and distribution through various social media and available platforms.
 
Data Analytics
Data Science: maximum utilization & application of the scientific data, analysis, statistics for highly effective marketing, proper awareness and strategies to penetrate desired or best potential music customers, consumers or clientele.
 

 

 

 

 

MISS DANUPHA  KANATEERAKUL (MILLI)

Faculty of Music Majoring in Music Entrepreneurship

Thai rapper and singer from YUPP! ENTERTAINMENT