Music Entrepreneurship
The best keys to all limitations enabling graduates towards becoming
"Effective Music Entrepreneurs"
In this modern age, available technological advances facilitate the creation or composition of music & songs more than in the past; besides the various convenient social platforms for publicizing or making new songs known to the public. For these reasons, new artists & singers have daily emerged.
Many have become rapidly popular and then faded away while some have sustained; retaining current popularity and evident success. However, only musical talents or abilities are no longer adequate. the keys to sustainable musical success and popularity requires many more additional skills & expertise than before.
Present musical artists may be able to compose or produce their own songs. But other vital skills including digital marketing, essential musical content, aggressive marketing & communication to winning more recipients or sizable fan clubs; correct understanding and efficient employment of effective social media or platforms are absolutely required.
Smart analysis of data analytics, accuracy of digital music content and the promotion of the produced songs for the artists to reach their niche market & groups of fan clubs through a number of social media or platforms are necessary. Correct and best prediction of current market or listening behaviors, timing and strategies of commercial or advising are no less important. All these considerations concern knowledge and understanding of digital marketing.
Department of Music Entrepreneurship
The Only Program Of Its Kind in the country
Where students will be conferred with a professional degree, Bachelor of Arts Program in Music Entrepreneurship, which each of them will focus on selected aspect of interests up to his/her future prospected music profession in the entertainment industry. All music studies and lessons will not just enrich the students’ instrumental skills accomplishment but also to boot up music business mind to the limit.
The program is aimed to direct the students’ musical talents in supplementing with music business courses in different area of concentrations such as Music Production, Music Business Data Analytics, Songwriting, Music Performance, etc. Alternatively, they will also have a chance to choose a minor in other business oriented to sharpen their entrepreneurial potentiality such as business management, digital marketing, advertising, computer graphics or a various business languages (English, Chinese, French, or Japanese) if they are interested in.
The students in our program will get opportunities to learn with professional artists, successful entrepreneurs, and well-known music business Gurus who are specialized in the music industry both domestic and international levels. In this way, the curriculum will equip all students with concrete knowledge and skillfulness as a player and music business entrepreneur in this multifaceted industry. Moreover, the program will fulfill the students in the area of music marketing, artist management, legal aspects in music business related, including music technology to make sure that they will be ready to work in the world of digital music era.
Focusing at
ABAC School of Music
Keys to more than Tactics & Skills in Mastering Music Business and Entrepreneurship!
When Passion Becomes Profession!
In this modern age, available technological advances facilitate the creation or composition of music & songs more than in the past; besides the various convenient social platforms for publicizing or making new songs known to the public. For these reasons, new artists & singers have daily emerged.
Musicianship
Business
Production
Data Analytics
MISS DANUPHA KANATEERAKUL (MILLI)
Faculty of Music Majoring in Music Entrepreneurship
Thai rapper and singer from YUPP! ENTERTAINMENT