Business Administration

To be the leading international business school in ASEAN region providing high quality business education to enable graduates to make valuable contributions to organizations and society.

Mission To shape our students into independent-minded graduates who are well versed in business, able to communicate effectively, tech savvy, innovative, and ethical to successfully face global challenges.

The marketing program at Assumption University is one of the best and prestigious programs in Thailand. Our BBA marketing program aims at shaping the students to be well-versed in business, tech savvy, innovative, ethical and to be able to communicate effectively in today's challenging market place. Our faculty team comprises of scholars and experts who are highly recognized nation-wide and committed to offer quality student-centered experiential learning in an international environment.

The program offers a variety of "core subjects" to students while allowing specializing in specific marketing concentration such as digital marketing, integrated marketing communications, strategic marketing and many other combinations of more than thirty elective subjects such as content marketing, brand building strategy, fashion marketing, event marketing, sustainable marketing, marketing in Asia. Our curriculum is regularly updated to cope with the current business landscape and as demanded in the job market.

Students attain educational excellence in BBA marketing mainly through practical and experiential learning of class workshops, project-based learning, business field trips, guest speakers, role-play, competitions, case study, on-the-job training, interactions with experts from industries, internship. With the extensive networks of marketing alumni, the program is designed with the most up-to-date content of curriculum.

Bachelor of Business Administration

Imagine that your plan for the future is to open a hostel that targets foreign tourists. Doing so would require you to have well-rounded knowledge on areas as diverse as architecture, culture, foreign languages, marketing, hospitality and accounting.

This would require years of research and experience after you graduate before you would be able to pursue your dream of owning a hostel. The new Bachelor of Business Administration (BBA) curriculum at Assumption University will help you develop on the needed knowledge of operating a hostel while you are studying.

The BBA program under the Martin de Tours School of Business and Economics (MSME) is all about FLEXIBILITY. The new curriculum enables students to design their own curriculum that caters to their individual interests and career goals. Instead of focusing on business-related courses only, students can choose from a diverse number of courses from across different fields, while maintaining a business background.

1st Semester


Degree Name

Bachelor of Business Administration B.B.A.


Martin de Tours School of Management and Economics


Department of Business Administration


Full Program

4 Years