
FAMILY BUSINESS MANAGEMENT
AND INNOVATION
designed for aspiring entrepreneurs and next-generation family business leaders. This program equips students with the knowledge, skills, and mindset required to sustain, expand, and innovate family-owned enterprises in an ever-changing business landscape.
Program Highlights
- Super DIY from each category of studies
- Hands-on Projects built from the students’ own family businesses
- One-on-one mentorship from mentors and industry experts
- “Learning by Doing” approach
- International Exposure (2 international exposure trips in Europe* and Asia*)
- 3-year program for future-ready family business leaders
- Limited seats – only 30 students per intake.
- All qualified applicants will receive a MacBook Air 15-inch (256 GB)
Why Study Family Business Management and Innovation at ABAC?
- Specialized Curriculum in family business, governance, and entrepreneurship
- Hands-On Learning with case studies and industry projects
- Networking with family business leaders and mentors
- Global Exposure through international exchange opportunities
1st Semester
303,000 THB
Degree Name
Bachelor of Business Administration (B.B.A.)
Faculty
Martin de Tours School of Management and Economics
Department
Family Business Management and Innovation
Full Program
3 Years
1,209,000 THB
*Approximate Fees*
Remark: The aforementioned fees may be subject to change without period notice.
BUILDING VISIONARY LEADERS FOR FAMILY ENTERPRISES
TRANSFORMING TRADITIONS, DRIVING INNOVATION, CREATING LASTING SUCCESS
CAREER PROSPECTS
Graduates of this program are well-equipped to:
- Lead and transform their family businesses with modern strategies and innovation
- Establish new entrepreneurial ventures in both traditional and digital spaces
- Expand family businesses into foreign markets with a global mindset
- Leverage AI and digital tools for smarter business decision-making
- Develop online business models and e-commerce strategies for sustainable growth
- Implement digital marketing and branding strategies for competitive advantage
- Become consultants in the family business, governance, and innovation
INVEST IN YOUR FUTURE
- Comprehensive Program Fee: 1,200,000 THB
- Covers 3 Years of Learn
Limited seats – only 30 students per intake.


